Deming, E. W.
(1993).
The New Economics for Industry, Government, Education.
"The most important act that a manager can take is to understand what it is that is important to an individual. Everyone is different from everyone else. All people are motivated to a different degree extrinsically and intrinsically. This is why it is so vital that managers spend time to listen to an employee to understand whether he is looking for recognition by the company, or by his peers, time at work to publish, flexible working hours, time to take a university course. In this way, a manager can provide positive outcomes for his people, and may even move some people toward replacement of extrinsic motivation with intrinsic motivation." (p. 115)
Dundon, E.
(2002).
Seeds of Innovation : Cultivating the Synergy That Fosters New Ideas.
"If we can discern the ways in which an individual is innovative, we will be able to leverage this capacity most effectively and efficiently for both individual and collective gain. [William] Miller's approach supports the philosophy that everyone is creative but that everyone approaches creativity in different ways. By recognizing each person's unique talents as well as their unique Innovation Styles, we can greatly enhance both the quality of interaction within the group and the output of the group." (p. 20)