Kao, J. J.
(1996).
Jamming: The Art and Discipline of Business Creativity.
"To provide the 'glue' that encourages loyalty, Bain makes its proprietary computer database available to its alumni and alumnae, who are free to roam the company's virtual spaces in search of information on companies, contacts, business intelligence, and new methodologies. It underscores the belief that once employed by the firm, you are always considered part of the family, and that its responsibility to you extends beyond the term of employment." (p. 127)
Reichheld, F. F., & Teal T.
(1996).
The Loyalty Effect : The Hidden Force Behind Growth, Profits, & Lasting Value.
"Loyalty is indeed a two-way street, and companies that dump people when earnings are down (much less when earnings are up) are sowing the seeds of their own failure. Every company falls on hard times now and then, and it's the loyal dedication of key employees that pulls most of them through. By showing people that the company won't stick by them in adversity, a firm can almost guarantee that the next time it's in trouble, its most talented employees will jump ship just when they're needed most." (p. 96)