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Goleman, D., Boyatzis R. E., & McKee A. (2002).  Primal leadership: realizing the power of emotional intelligence.
"Leaders often talk about wanting to get their people 'aligned' with their strategy. But that word suggests a mechanical image of getting all the pencils pointing in the same direction, like a magnetic field lining up the polarity of molecules. It isn't that simple. Strategies, couched as they are in the dry language of corporate goals, speak mainly to the rational brain, the neocortex. Strategic visions (and the plans that follow from them) are typically linear and limited, bypassing the elements of heart and passion essential for building commitment." (p. 208)

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