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Covey, S. R., Merrill R. A., & Merrill R. R. (1994).  First Things First.
"Arnold Toynbee, the great historian, said that all of history can be written in a simple little formula—challenge, response. The challenge is created by the environment, and then the individual, the institution, the society comes up with a response. Then there's another challenge, another response. The formula is constantly being repeated.
The problem is that these responses become codified. They get set in cement. They become a part of the very way we think and the way we perform. They may be good procedures, good practices. But when we're faced with a new challenge the old practices no longer apply. They become obsolete. We're out in the wilderness trying to navigate with a road map." (p. 53)

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