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Pfeiffer, R. S. (1999).  Ethics on the Job: Cases and Strategies.
"To act ethically is, at the very least, to strive to act in ways that do not hurt other people; that respect their dignity, individuality, and uniquely moral value; and that treat others as equally important to oneself. If you believe these are worthwhile goals, then you have reason to strive to act ethically. If you do not believe these are worthwhile goals for human beings to pursue, then you may believe it is not important to act ethically." (p. 7)

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