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Syrett, M., & Lammiman J. (2002).  Creativity. Express Exec.
"Many of the most important tasks related to shaping and fostering ideas are not a 'mandated' part of a manager's role. The experimentation and play that is so important to creativity will not occur unless managers match what they say with what they and the organization do to reward and recognize risk taking, whether or not it is successful." (p. 85)

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