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Murdock, R., & Fisher D. (2000).  Patient number one: a true story of how one CEO took on cancer and big business in the fight of his life. 328. Abstract
"There is always an uneasy truce between scientists and salesmen. Scientists want their product to be absolutely perfect before allowing it to be sold; salesmen want to get it out the door where it can start generating income as soon as possible. On occasion the truce is broken, usually over budgetary and resource issues." (p. 78)

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