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Welch, J., & Welch S. (2005).  Winning.
"The belief is this: every person in the world wants voice and dignity and every person deserves them.
By 'voice,' I mean people want the opportunity to speak their minds and have their ideas, opinions, and feelings heard, regardless of their nationality, gender, age, or culture.
By 'dignity,' I mean people inherently and instinctively want to be respected for their work and effort and individuality." (p. 53)

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