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Nierenberg, G. I. (1986).  The art of creative thinking.
"Probably the greatest deterrent to creative thinking is in not recognizing that...we have a problem that needs a solution. At the other extreme are the innately creative who recognize problems and enjoy the challenge and possible rewards of solving them. Most of us fall between the two extremes. We recognize the problem but are at a loss to make a creative leap that will bring a solution." (p. 159)

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