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Levine, R., Weinberger D., & Locke C. (2000).  The Cluetrain Manifesto : The End of Business As Usual.
"Conversations are where intellectual capital gets generated. But business environments based on command-and-control are usually characterized by intimidation, coercion, and threats of reprisal. In contrast, genuine conversation flourishes only in an atmosphere of free and open exchange." (p. 15)

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