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Burger, C. (1966).  Survival in the Executive Jungle.
"One executive who decided that, after all, every major company president already had his own corporate aircraft, topped them all by arranging round-trip helicopter transportation from his front lawn directly to the company parking lot each morning and evening. To the board of directors he provided many rationalizations: the helicopter conserved his precious time and energy; it wasn't that much more expensive than a chauffeured limousine. The true reason, of course, was that it gave him a feeling of importance that no amount of money could supply." (p. 170)

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