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] Filters: Author is Albert C. Hyde [Clear All Filters]
(1987). Classics of Public Administration.
"The philosophy of management by directive and control—regardless of whether it is hard or soft—is inadequate to motivate because the human needs on which this approach relies are today unimportant motivators of behavior. Direction and control are essentially useless in motivating people whose important needs are social and egoistic. Both the hard and the soft approach fail today because they are simply irrelevant to the situation." (p. 260)
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