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Goffman, E. (1986).  Stigma: Notes on the Management of Spoiled Identity.
"That which can be told about an individual's social identity at all times during his daily round and by all persons he encounters therein will be of great importance to him. The consequence of a presentation that is perforce made to the public at large may be small in particular contacts, but in every contact there will be some consequences, which, when taken together, can be immense. Further, routinely available information about him is the base from which he must begin when deciding what tack to take in regard to whatever stigma he possesses. Thus, any change in the way the individual must always and everywhere present himself will for these very reasons be fateful—this presumably providing the Greeks with the idea of stigma in the first place." (p. 48)

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