| Title | The Art of 'Ware: Sun Tzu's Classic Work Reinterpreted |
| Publication Type | Book |
| Pub Year | 1995 |
| Authors | Webster, B. F. |
| Publisher | M & T Books |
| Keywords | change, motivation, technology |
| Notes | motivation"If your developers had wanted to work long hours just for lots of money, they would have become lawyers. They do it for bragging rights--for the right to say, "Yeah, I helped create that product"--and for a chance to change the industry and maybe the world. It may be hubris, but then again, the world really has changed because of products created by technology developers over the last thirty to forty years--and the most dramatic changes are yet to come." (p. 27) |
