In Praise of the Purple Cow

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Title In Praise of the Purple Cow
Publication Type Web Article
Pub Year 2003
Authors Godin, S.
Publisher Fast Company
Keywords innovation, passion, risk
Notes passion"Tom Peters took the first whack with The Pursuit of Wow,[bib]Peters2004[/bib] a visionary book that described why the only products with a future are those created by passionate people." (p. 5) risk"If times are tough, your peers and your boss may very well point out that you can't afford to be remarkable. There's not enough room to innovate: We have to conserve, to play it safe. We don't have the money to make a mistake. In good times, however, those very same people will tell you to relax, take it easy. There's not enough need to innovate: We can afford to be conservative, to play it safe."
URL http://www.fastcompany.com/magazine/67/purplecow.html
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