Biblio
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] Filters: Author is Kawasaki, Guy [Clear All Filters]
(1992). Selling the Dream: How to promote your product, company, or ideas, and make a difference using everyday evangelism.
"At great companies, management leaves the engineers alone. At good companies, management interferes but engineers ignore them. At lousy companies, management thinks it is the engineers. 'Engineers' is too specific a term here; I mean anyone who creates products, services, and projects." (p. 148)
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