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Vonnegut, K. (1952).  Player Piano.
"Strange business", said Lasher. "This crusading spirit of the managers and engineers, the idea of designing and manufacturing and distributing being sort of a holy war: all that folklore was cooked up by public relations and advertising men hired by managers and engineers to make big business popular in the old days, which it certainly wasn't in the beginning. Now the engineers and managers believe with all their hearts the glorious things their forebears hired people to say about them. Yesterday's snow job becomes today's sermon." (p. 93)
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Vaisey, S. (2006).  Education and its Discontents: Overqualification in America, 1972-2002. Social Forces. 85(2), 835 - 864. Abstract
"In fact, in the case of hard work ideology, the overeducation effect is actually increasing in strength. That is, overqualified workers are increasingly likely to disavow the "American Dream" of success through hard work alone."
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